Tyler the Creator
Tyler Gregory Okonma, aka Tyler the Creator is a 24 year old American rapper, songwriter, record producer, musician, graphic designer, music video director and an actor. Tyler rose to his prominence as the leader and co-founder of the alternative hip hop collective Odd Future and has rapped on and produced songs for nearly every Odd Future release. It has also been stated that Tyler creates all of the artwork for the group's releases and also designs all of the groups clothing and other merchandise. After the release of his debut album Goblin in April 2011, he signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. His second album Wolf was met with generally positive reviews and debuted at number 3 on the US Billboard 200 selling 90,000 copies in its first week.
Homage:
Tyler the Creator has often been idolised for the creativity and individualism that he brings to the hip hop world. However, in his latest album Cherry Bomb, it is refreshing to see Tyler paying homage to his biggest influence N.E.R.D in his track Deathcamp. With Tyler singing the pitched vocals it is like something we have never seen from him before. In addition, you could also claim that Tyler pays homage to the like of Eminem. The 24 year old has often admitted his admiration to Eminem, claiming that he is his favourite rapper. In Tyler's earlier work, he raps about many controversial subjects such as rape and murder - very similar to his boyhood hero Eminem. Finally Tyler arguably plays homage to the timeless classic 'You Are so Beautiful' by Joe Cocker with his track 'Wolf'. The intro of wolf starts off with the familiar lyrics 'you are' being repeated.
Parody:
With the never-ending controversy surrounding Tyler the Creator, it is inevitable that in some stage within his early career he would be heard mocking other forms of music and the artists that produce it. For example in his early track Yonkers, he raps about wanting to stab Bruno Mars in his 'goddamn esophagus' - as well as saying 'i'll crash that fuckin' airplane that faggot nigga B.o.B is in' as well as 'pick up Stevie Wonder to be a wide receiver'.
Bricolage:
The hip-hop/rap genre has been a huge part of the American culture since the 1970's and still continues to expand today. Tyler has taken certain conventions from this huge genre; as well as as some of his own individual ideas to create the music which he does today.
Simulacron:
It's undoubtable that Tyler creates this angry, suicidal and hateful adolescent image which has been carefully crafted through the persona that he puts on in his music and interviews. This persona allows him to come up with the controversial things that he says and allows him to remain at the centre of the public eye without being ridiculed; as people know what he's like.
Performance:
The expansion of Tyler's popularity has had a slight knock recently with him being banned from Australia and more recently being denied access to the UK because of his controversial lyrics. As a result of this, the number of live gigs that Tyler had planned has had to be reduced. In addition, Tyler has often be renowned for his extensive connection with his fans, and has recently been arrested in Dallas after encouraging his fans to cause a riot and 'break down the fences' to get into gig. However Tyler has still continued to keep up a consistent level of interesting music videos and has also citied fellow hip-hop artist Childish Gambino as one of the only hip-hop artists who actually cares about making good music videos. Furthermore, the majority of Tyler's music videos involve a performative type of music video. This type of music video allows Tyler to portray his energetic and eccentric character to the audience.
Parody:
With the never-ending controversy surrounding Tyler the Creator, it is inevitable that in some stage within his early career he would be heard mocking other forms of music and the artists that produce it. For example in his early track Yonkers, he raps about wanting to stab Bruno Mars in his 'goddamn esophagus' - as well as saying 'i'll crash that fuckin' airplane that faggot nigga B.o.B is in' as well as 'pick up Stevie Wonder to be a wide receiver'.
Bricolage:
The hip-hop/rap genre has been a huge part of the American culture since the 1970's and still continues to expand today. Tyler has taken certain conventions from this huge genre; as well as as some of his own individual ideas to create the music which he does today.
Simulacron:
It's undoubtable that Tyler creates this angry, suicidal and hateful adolescent image which has been carefully crafted through the persona that he puts on in his music and interviews. This persona allows him to come up with the controversial things that he says and allows him to remain at the centre of the public eye without being ridiculed; as people know what he's like.
Performance:
The expansion of Tyler's popularity has had a slight knock recently with him being banned from Australia and more recently being denied access to the UK because of his controversial lyrics. As a result of this, the number of live gigs that Tyler had planned has had to be reduced. In addition, Tyler has often be renowned for his extensive connection with his fans, and has recently been arrested in Dallas after encouraging his fans to cause a riot and 'break down the fences' to get into gig. However Tyler has still continued to keep up a consistent level of interesting music videos and has also citied fellow hip-hop artist Childish Gambino as one of the only hip-hop artists who actually cares about making good music videos. Furthermore, the majority of Tyler's music videos involve a performative type of music video. This type of music video allows Tyler to portray his energetic and eccentric character to the audience.
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